Exceptional platform for efficient and precise data manipulation.
October 27, 2023

Exceptional platform for efficient and precise data manipulation.

Greg Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

Within 90 days of going live, the SAP Customer Data Platform was already deeply ingrained in the organization's processes and delivering results aligned with ambitious goals for growing the company's subscription and premium services lines of business. The user-friendly interface and governance controls allow us to interact with data in real time to size audiences, generate insights, and validate hypotheses.
  • Central hub for creating personalized brand experiences.
  • Robust cross-channel orchestration capabilities.
  • Self-service makes it far easier to turn behavioral data into attributes.
  • Could improve tabs.
  • Not easy to customize.
  • 35% increase in repeat purchase rate.
  • 80% decrease in campaign lead time.
  • 40% increase in retention across key customer segments.
It's versatile as it can be used to collect, store, analyze, and act on customer data from a variety of sources, and what I like most is that the user can deliver use cases very fast for marketing strategy.
SAP has been the best partner I have worked with during my career. The platform offers highly valuable features for crafting and structuring data presentations, enabling informed decision-making by management.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Platform can sit on top of your data lake and run increasingly large-scale marketing operations for you. Their platform has proven to be technically solid and performant, and every person we have interacted with has been extremely helpful.

SAP Customer Data Solutions Feature Ratings

Account Scoring
10
Customer Data Governance
10
Data Connectors
10
Data Enhancement
10
Data Ingestion
10
Data Storage
10
Data Visibility
10
Event Data
10
Identity Resolution
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Tag library
10
Tag variable mapping
10
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
10