Item: SAP Customer Data Solutions
Rating: 10
Author: Nitesh Dabholkar

Use Cases and Deployment Scope

SAP Customer Data Platform has provided our sellers with a one-stop shop for everything they need to sell because we now store all marketing content within the platform where they can find dynamically updated content from any device. Implementing SAP Customer Data Platform allowed for an open dialogue between sales and marketing that led to attracting the accounts that our sales team values most while serving up a unique web experience for those accounts.

Pros and Cons

Greater alignment between Sales & Marketing
Timely identification of opportunities
It enables us to make key accounts in real-time as people visit our website

Customization may require significant resources and expertise
Less compatible with non SAP systems

Return on Investment

We had a 29% conversion from inactive to active accounts
Over 20X increase in time on website
5X click-through-rate with dynamic vs. static content

Reliability and Availability

The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.

Alternatives Considered

Customer.io

There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Other Software Used

IBM Turbonomic, Amazon Virtual Private Cloud (VPC), Cisco Secure Network Analytics

Likelihood to Recommend

Best suited for businesses that want to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. It's been a pleasure to work with SAP and it's technology allowed us to target campaigns by account, presenting targeted experiences to the right visitors, which we weren't able to do before.

Tremendously strong technology to construct experiences tailored to the customer's preferences

Modules Used

Overall Satisfaction with SAP Customer Data Solutions