Tremendously strong technology to construct experiences tailored to the customer's preferences
November 01, 2023

Tremendously strong technology to construct experiences tailored to the customer's preferences

Nitesh Dabholkar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

SAP Customer Data Platform has provided our sellers with a one-stop shop for everything they need to sell because we now store all marketing content within the platform where they can find dynamically updated content from any device. Implementing SAP Customer Data Platform allowed for an open dialogue between sales and marketing that led to attracting the accounts that our sales team values most while serving up a unique web experience for those accounts.

Pros

  • Greater alignment between Sales & Marketing
  • Timely identification of opportunities
  • It enables us to make key accounts in real-time as people visit our website

Cons

  • Customization may require significant resources and expertise
  • Less compatible with non SAP systems
  • We had a 29% conversion from inactive to active accounts
  • Over 20X increase in time on website
  • 5X click-through-rate with dynamic vs. static content
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

IBM Turbonomic, Amazon Virtual Private Cloud (VPC), Cisco Secure Network Analytics
Best suited for businesses that want to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. It's been a pleasure to work with SAP and it's technology allowed us to target campaigns by account, presenting targeted experiences to the right visitors, which we weren't able to do before.

SAP Customer Data Solutions Feature Ratings

Customer Data Management
10.0
Account Scoring
10
Customer Data Governance
10
Data Connectors
10
Data Enhancement
10
Data Ingestion
10
Data Storage
10
Data Visibility
10
Event Data
10
Identity Resolution
10
Audience Segmentation & Targeting
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Tag Management
10.0
Tag library
10
Tag variable mapping
10
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
10

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