Customer Data Solution is the solution
March 06, 2026

Customer Data Solution is the solution

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SAP Customer Data Solutions

In our organization we implement SAP Customer Data Solutions for our clients. Our clients are typically looking for ways to gain insights on their customers in a central repository to have a single customer view from multiple data sources. The fragmented customer profile data information in the organization is causing miss of sales. By combining into a single profile, analysts can make right decisions quicker.

Pros

  • Single profile view
  • Reporting
  • Insights and analytics

Cons

  • Overall front-end design for back office user can be improved
  • Overall saw increased customer sales
  • better targeting
  • better repeat customer
IT's a great product backed by SAP so the availability is strong. Have not faced many unplanned outages.
Have not considered others.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Solutions is well suited for organizations that either have B2C or B2B sales where there are multiple points of entry or possibilities to collect user information.

SAP Customer Data Solutions Feature Ratings

Customer Data Management
6.3
Account Scoring
8
Customer Data Governance
9
Data Connectors
4
Data Enhancement
5
Data Ingestion
6
Data Storage
2
Data Visibility
8
Event Data
6
Identity Resolution
9
Audience Segmentation & Targeting
7.5
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
4
Website personalization
10
Tag Management
Not Rated
Tag library
Not Rated
Tag variable mapping
Not Rated
Ease of writing custom tags
Not Rated
Rules-driven tag execution
Not Rated
Tag performance monitoring
Not Rated
Page load times
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated

Comments

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