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The first step in building an SEO program to last
August 03, 2018

The first step in building an SEO program to last

Amanda Tessier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Screaming Frog SEO Spider

Screaming Frog SEO Spider is used by the digital marketing team within the larger marketing department. It helps identify load speed, on-page SEO elements including title tags and meta descriptions, and assess technical health of website.
  • Measure and report on load time and response codes of pages.
  • Custom search can identify pages missing analytics tagging.
  • Export on-page SEO elements to update title tags, meta descriptions, and alt tags.
  • The ability to not only crawl pages for current elements but to push updates to them would be most helpful.
  • It's a positive ROI when we know certain websites are able to rank on the first page of search for specialized topics. ScreamingFrog is a key component to eliminating SEO-related shortcomings and improve our web presence overall.
ScreamingFrog is the foundation of any good SEO strategy because it identifies key elements that always fall under white-hat SEO tactics. It's so inexpensive for 2 licenses and the value it provides is being able to build properties that can grow organic web presence over time.
Screaming Frog is a great tool for any team maintaining a website or launching new sites. If you have even more than 1 website, this tool is well worth the investment to assess and manage websites based on SEO-best practices. It's the foundation of any good web-presence strategy to identify load times, on-page SEO elements, and response codes for improved user experience.

Screaming Frog Feature Ratings

SEO
6.3
Keyword analysis
3
Backlink management
6
SERP ranking tracking
Not Rated
Site audit / diagnostics
10
SEO Channels ()
Not Rated
SEO Platform & Account Management ()
Not Rated

Using Screaming Frog SEO Spider

2 - The people who use ScreamingFrog within the marketing department are both digital marketers focused on websites and demand generation.
2 - To use ScreamingFrog, you'll need a basic understanding of on-page elements such as title tags and meta descriptions, response codes, and tracking codes.
  • Identifying pages with missing tracking codes
  • Identifying pages that load slowly or produce error results
  • Crawling the website for missing on-page SEO elements so a specialist can update
  • We used it to identify pages with duplicate meta descriptions.
  • ScreamingFrog helped us identify pages that lacked a tag manager.
  • It is used to find 404 pages on sites and any temporary redirects that need to be removed or made permanent
  • We can use it to identify images that are too large and causing longer load times.
  • ScreamingFrog helps us identify meta keywords on pages, whether they're lacking or duplicative.
It has a free version and a paid version - if you find the free version has what you need, it's easy to use that until you need to do some more custom reviews of websites.