Excellent software solving a big problem in the industry
April 17, 2020

Excellent software solving a big problem in the industry

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Segment

We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.
  • Best part is that it integrates with almost all the tools out there.
  • Very robust.
  • They have recently launched a visual tagger (not used it) but I am sure it will help a lot of people.
  • It requires developers to add events.
  • I was not very happy with our CSM.
  • Tried Personas but was not that impressed.
  • It has helped make data accessible across the org.
  • It has helped us take more data driven decisions.
  • We can easily move data from one tool to another using segment.
I tried using Personas product but I couldn't get a lot of support from their team.

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Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.