Item: Semrush
Rating: 10
Author: Jeff Whelpley

Use Cases and Deployment Scope

We use Semrush to monitor our flagship product, GetHuman.com. Semrush helps us find potential SEO issues and optimize our website for search engine traffic. It also helps us track how well we are doing versus our competitors for different search terms.

Pros and Cons

Site Audit Tool helps find potential issues on your site that may adversely affect your search ranking
Keyword Research Tool makes it easy to find the right keywords to focus on
Competitor Analysis Tools help you determine what you are doing better/worse than your competitors and gives you clues on how you can do better

When you are managing a lot of projects in Semrush, it can get confusing to navigate around

Most Important Features

Site Audit
Competitor Analysis
Keyword Research

Return on Investment

Increased search ranking
Focus on what is most important
Visibility into how we and our competitors are doing

Key Insights

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Likelihood to Recommend

If organic search is your primary channel for user acquisition, then Semrush is well worth the cost.

If, however, you don't acquire most of your users through organic search, then it may not be worth it. Even in that case, though, I would still use Semrush if your plan is to leverage organic search traffic more in the future.

Semrush is a vital tool for any product that relies on organic search for user acquisition

Overall Satisfaction with Semrush