SendinBlue Email Management Review from the Perspective of an Independent Music Producer
August 27, 2015
SendinBlue Email Management Review from the Perspective of an Independent Music Producer
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SendinBlue
I am using SendinBlue to inform my 10,000 user email list about my life-style brand as a music producer and engineer, as well as sending emails to promote my online classes.
- First off - you can't beat the price. Sending email shouldn't necessarily be a complicated procedure - most comparable services are 4x or even 5x the price. SendinBlue is affordable and still gets the job done.
- List organization and management is extremely simple and intuitive.
- Email templates are easy to create and even easier to reuse.
- Even though the email template is simple, I did feel there were a few areas of functionality that could be easier. I found myself trying to get rid of a line or space here and there, or adjusting some cell-padding that just took too much of my time when creating emails from scratch.
- This is going to sound a bit picky, but the social media icons are very blocky and limited in their style and appearance. SendinBlue is a great service, but the social media icons don't do it any favors.
- I did notice a bit of a drop off in my open rates once I transferred from MailChimp to SendinBlue. This could potentially be due to the new email address or the new sender not being recognized, but just thought it was worth pointing out.
- I launched a new product which I promoted through SendinBlue and it sold out - I can't necessarily credit SendinBlue entirely for this, but I am positive that is didn't hinder my marketing what so ever.
- ROI is through the roof - selling premium products with an affordable email management service keeps costs low, and profit margins high.
- Silverpop,Constant Contact,MailChimp
When I worked for a direct marketing company I used Silverpop - it was a great program but very expensive and honestly, doesn't offer all that much more. Constant Contact is awful, and MailChimp isn't bad but not worth the price point. As long as SendinBlue remains relatively affordable, I'm not planning on jumping ship.