Item: Brevo
Rating: 9
Author: Verified User

Overall Satisfaction with Sendinblue

Use Cases and Deployment Scope

I needed an easy-to-use and efficient newsletter and marketing automation solution to reengage our readers by sending them emails about new articles and recommendations. I wanted to be able to schedule the sending of emails in advance. Obviously, I also needed to be able to track and analyze the impact of the newsletter (open and click-rate).

Pros and Cons

Pros

Ease of creation of new emails with well made templates
Very efficient email builder that let you customize emails in no time
Scheduling of emails (with a great function letting Sendinblue determine the best time to send emails according to the recipients but only in the pro version)

Cons

The graphic representation of results (opens and clicks) over time is only available in the pro version
The panel admin is sometimes a bit confusing and could be improved (many different pages show the stats but in a different way). That's not a major problem though.
The free version is limited to the sending of 300 emails per day(fair enough) but the pro plans can quickly become quite expensive

Return on Investment

Great to create a newsletter in a quick and efficient way without unnecessary stuff
Newsletters are an efficient way to reengage users/readers and Sendinblue does a great job!
Pro feature of automatic email scheduling (Sendinblue will automatically choose the best time to send the email according to the users) will help you improve your open and click-rate, hence your ROI

Alternatives Considered

Mailchimp and Twilio SendGrid

The free plan is definitely one of the best offers on the newsletter market today. Sendinblue has done a great job in making their email builder extremely efficient so that you won't lose time trying to figure out how to change the text color, add a button, a picture, a link, or a new block of text.

Key Insights

Do you think Brevo delivers good value for the price?

Yes

Are you happy with Brevo's feature set?

Yes

Did Brevo live up to sales and marketing promises?

Yes

Did implementation of Brevo go as expected?

Yes

Would you buy Brevo again?

Yes

Likelihood to Recommend

Sendinblue allows you to try their tool (which is extremely easy to use and get used to) with the free plan and then upgrade as you grow (which is quite appreciable). Whether you are looking for a simple newsletter tool to a more advanced tool with segmentation, scheduling, and a bit of marketing automation, Sendinblue covers pretty much the majority of use cases.

Brevo Feature Ratings

Comments

Please log in to join the conversation

Very efficient E-Mail Marketing and Automation Tool!