SharpSpring - All The Workflow Power of InfusionSoft, Much Easier to Use
June 24, 2016

SharpSpring - All The Workflow Power of InfusionSoft, Much Easier to Use

Jack Edward Heald | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

We market our coaching and consulting services to several different industries. It is all direct marketing and almost exclusively driven by outbound email campaigns. That means dozens of campaigns and thousands of leads in dozens of different lists. We use SharpSpring to manage those lists and automate those campaigns. It provides us the technology to do all of that. Since I've been in the business a long time, I've seen this category of software grow from "do it all yourself with your email and a lot of elbow grease" to the current state of the art. The ability to build workflows and triggers that can automatically respond to various logical conditions is essential in our business, and I have found SharpSpring to be not just powerful but also pretty easy to implement.
  • Email segmenting: like most marketers, we email a big list, and then - based on the type of response - will segment that list into smaller groups. Each group then gets moved to a different email campaign as appropriate. SharpSpring makes that ridiculously easy, and it works very well.
  • Building Workflows: I used to build workflows in Infusionsoft. It was certainly powerful, but honestly, I felt like it was unnecessarily complex. SharpSpring's builders apparently felt the same way, because building workflows in SharpSpring is about a billion times easier than Infusionsoft and not remotely as confusing. That's not to say it is perfect. I have a few niggling complaints, but I haven't found anything I can't do that I want to do.
  • Email Reporting: I love how fast, precise and easy-to-read the email reports are. I know exactly what's working, and exactly what's not. Split tests are dirt easy. List sampling is dirt easy. Great stuff. I actually wonder how I lived without this.
  • I have mentioned this before, but I wish I could start a workflow based on time PRIOR TO a date or event rather than AFTER a date or event. This is a minor complaint as there is a different way to accomplish the same thing. But I think it'd be slightly more intuitive to provide that as an option. (Also, I wouldn't be surprised if they don't allow this option for a good reason I haven't considered.)
  • I often will make follow-up phone calls to a list based on their response to an email. So I click on the name to go into the contact manager, make the call, make my notes, and press BACK to go back to the list. I wish it went back to the name I was on rather than back to the top of the list. That's an irritation.
  • The interface sometimes is a little inconsistent. In particular the "Settings" icon seems to move around from one corner to another. It's a little thing, but it is occasionally irritating to realize the settings button on THIS particular screen is in a different corner than it was on THAT particular screen.
  • Like all great tools, it allows me to get more done with less effort. I can write email campaigns, build workflows, create lists and - most importantly - retrieve the analytics from those mailings in minutes.
I built a lot of workflows in Infusionsoft. Lots of choices. Lots of pretty graphics. Certainly powerful. But honestly, I found it all very confusing. I don't think all the choices and all the graphics actually helped to simplify the process. They certainly made it LOOK different, but I can't say it made it better. SharpSpring on the other hand has managed to retain the power I found in Infusionsoft with a lot less complexity. Building a workflow took very little time, was easy to test and easy to troubleshoot. A much simpler interface that I found much easier to learn and easier to use.
It's less appropriate to light-weight mailing needs. This is a marketing automation platform for grownups. If you only have one small mailing list, then you probably don't need SharpSpring. If you aren't trying to drive conversions of leads into prospects and prospects into customers and customers into repeat customers, then you probably don't need SharpSpring. If you want it to be your CRM platform, you will probably be disappointed. It has CRM-like features, but that's not what it was designed to do. It is designed to automate your outbound marketing and track responses to your digitial properties.

SharpSpring from Constant Contact Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
5
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Event/webinar marketing
9
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated

Using SharpSpring

I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Slow to learn
Lots to learn
  • Workflow is dirt-easy to build, test and troubleshoot.
  • Triggers are super easy
  • Lists are super easy
  • Creating emails is very good. Good WYSIWIG and dynamic content tools.
  • List segmenting is good
  • Choosing an individual contact from within a list to update, and then going back out to the list doesn't take you back to the same place in the list. It always goes back to the top of the list. This is irritating.
  • The "settings" button tends to change its location depending on the page or function I am using. A little confusing.