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IBM Watson Campaign Automation Review 33 of 35
IBM Watson Campaign Automation Review: "An Okay Marketing Automation System"
https://www.trustradius.com/marketing-automationIBM Watson Campaign AutomationUnspecified7.878101
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September 27, 2013

IBM Watson Campaign Automation Review: "An Okay Marketing Automation System"

Score 5 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • It's an e-mail marketing automation system for sure.
  • There are some robust customization options for actual e-mails.
  • The user interface is relatively simple.
  • Many of the advanced capabilities were either too complicated or difficult to implement.
  • Support and training proved to be inconsistent and we even received conflicting responses to some of our specific questions and issues.
  • We have improved our click-through rate and effectiveness in sending e-mail marketing. However, I'm not sure how much of this is specifically because of Silverpop.
The heart of what it does is effective enough; however, we faced ongoing support issues both major and minor and a difficult time in working with support and training to get the product to perform specific tasks we needed, such as tracking user activity beyond the e-mail experience or effectively maintaining our contact database.