March 05, 2019
Score 5 out of 10
Read Lawrence Ladomery's full review
Return on Investment
- ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
- IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
- It's a flexible product and can achieve more than most.