Acoustic Campaign
Acoustic Campaign
Overview
Recent Reviews
Awards
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Popular Features
View all 26 featuresEmail deliverability reporting (20)
8.0
80%
A/B testing (10)
7.0
70%
Dashboards (10)
4.2
42%
WYSIWYG email editor (10)
4.0
40%
Video Reviews
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
Features Scorecard
Email & Online Marketing
7.0
70%
Lead Management
7.4
74%
Campaign Management
7.0
70%
Social Media Marketing
6.3
63%
Reporting & Analytics
4.5
45%
Platform & Infrastructure
5.7
57%
Product Details
What is Acoustic Campaign?
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Acoustic Campaign Screenshots
Acoustic Campaign Video
See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.
Acoustic Campaign Integrations
- TrenDemon
- Salesforce Marketing Cloud Interaction Studio
- Aurea List Manager (formerly Lyris LM)
- Aventri (formerly etouches)
Acoustic Campaign Competitors
Acoustic Campaign Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Acoustic Campaign?
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
What are Acoustic Campaign's top competitors?
What is Acoustic Campaign's best feature?
Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.
Who uses Acoustic Campaign?
The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees) and the Unknown industry.
Reviews and Ratings
(123)
Reviews
(1-25 of 40)- Popular Filters
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- Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.
- We currently get a 34x ROI from our Acoustic investment.
March 05, 2019
Powerful, but clunky and hasn't innovated fast enough
- ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
- IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
- It's a flexible product and can achieve more than most.
March 04, 2019
IBM Watson Campaign Automation Review
- Lead Scoring and Grading
- Segmentation
- Budgeting
February 13, 2019
Nice integration between b2b and b2c
- Quick B2C and B2B integration
- Very hard to implement
February 04, 2019
Although there is a learning curve, mastering IBM WCA can prove beneficial for your email services.
- Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.
- Very positive impact! We generate lots of leads for our clients.
- You get a lot of features out of the box as standard.
- What you can't get do of the box, you can either purchase as an add-on or execute via some API development.
- Automating simple campaigns easily frees up more time to work on more complex work.
August 01, 2017
Takes Email Marketing to another level
- It has been a positive impact, as it has very rarely had any deployment issues. We are able to ensure each email deployment goes out at its scheduled time.
- It's been great for specific targeting needs, we can ensure the exact audience we want to market our products to.
June 17, 2015
I Love Silverpop!
- Better experience for our customers and more visibility for the business in terms of email performance through the use of Silverpop transact.
- Revenue for the email marketing channel grew by over 250% in the first year of implementing Silverpop alone.
- Silverpop gave us the ability to build and nurture a prospect database for the first time.
June 16, 2015
Constantly Evolving Product with Great Functionality
- While I am usually not on the ROI side of things, I do know that we have seen a increase in conversions (using the automated lead scoring) by about 14% for one business line.
- We have seen our deliverability increase significantly, and open and click-thru rates increase gradually over the last two years.
- We are now able to provide a unified, consistent brand-experience for all our email campaigns on a global basis.
June 16, 2015
A must-have solution for digital marketing!
- ROI is the main reason for choosing such a solution. The whole approach is based on exactly that.
- The vast number of integrations help connect other systems used on clients' processes.
May 15, 2015
Silverpop and SFDC inegration
- Increased efficiency as reps were able to follow up on emails.
- Could easily create campaigns between SFDC and Silverpop for better tracking.
- Gave us the ability to better communicate with our customer base.
February 25, 2015
Silverpop, the good, the bad, the ugly.
- Increased efficiency for sure!
- We have achieved better customer service through a real time 360 view of donor contact
- Much better analysis of email sends and creatives, success or failures
- We can implement automatically campaigns that in other ways we should need 50% more time.
February 25, 2015
Marketing evolution
- Through Silverpop automated programs, we have greatly increased customer conversions on our website (product sampling, literature downloads, tool orders, etc.).
- Silverpop marketing automation has also increased employee efficiency by allowing us to provide timely, relevant follow up to customer actions within a few programs, rather than multiple email campaigns. it has alo allowed us to extend the reach of our product announcement campaigns by using an automated component.
December 04, 2014
Silverpop Review
- Better customer service: emails are more reliably sent than our last platform
- Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
- More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
- The time and money we spent set us back a year. We basically wasted a year. Since deploying a different approach to lead nurturing and list management, sales are up over 30%.
May 17, 2014
Pleased with Silverpop Engage!
- Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!
- Increased revenue for our online shopping scenarios
March 28, 2014
Clunky and slow
- Most tasks take longer
March 28, 2014
Inexpensive, but usability an issue.
- Through many tweaks and iterations, we have gotten to a very effective scoring model that has accelerated our recognition of contacts that should be nurtured and contacts that should be qualified by sales.
March 26, 2014
Silverpop is the way to go with email marketing!
- We are able to send emails faster so we could send more emails
- The white list feature allowed us to get more to the inbox so more sales
- The preference center is a life saver!
- Better visibility of online engagment
- Joined up online journeys allow us to target communications much more accurately to ensure relevancy to recipients
- The biggest ROI/KPI that we monitored was the quality of leads, which was something that the sales team had expressed frustration with.
- After implementing, marketing was able to identify "pain points" along the sales process, taking the data from the lead scoring model and identifying points when interest began to decline (due to lack of follow up, wrong information, or decision making role). We were able to tweak our marketing programs to better appeal to the actual decision maker, yet arm those doing research for a decision maker with the proper tools to understand our products and present our solution.
February 11, 2014
Silverpop a star in email marketing!
- Past solutions were resource intensive. Silverpop allows for automation that relieves the need for many resources.
- With Programs in Engage, we can trust that a customers touch points were relevant and timely.
- Breakdowns in reporting and data made for a very unstable Cart Abandonment program.
February 11, 2014
So Long, Silverpop
- Improved lead process/conversion between marketing and sales - more clearly defined process and SLAs
- On the downside, the amount of time our system administrator has had to spend troubleshooting data and campaign issues has made her less efficient and strategic
- We have been able to start attaching ROI to our automation campaign efforts and put a $ value to leads touched by nurture tracks