Acoustic Campaign

Acoustic Campaign
Formerly IBM Watson Campaign Automation

About TrustRadius Scoring
Score 8.5 out of 100
Acoustic Campaign

Overview

Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Email deliverability reporting (20)

8.0
80%

A/B testing (10)

7.0
70%

Dashboards (10)

4.2
42%

WYSIWYG email editor (10)

4.0
40%

Video Reviews

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Pricing

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What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing

7.0
70%

Lead Management

7.4
74%

Campaign Management

7.0
70%

Social Media Marketing

6.3
63%

Reporting & Analytics

4.5
45%

Platform & Infrastructure

5.7
57%

Product Details

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign Screenshots

Campaign automationDigital marketingLead managementJourney design

Acoustic Campaign Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign Integrations

Acoustic Campaign Competitors

Acoustic Campaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

What is Acoustic Campaign's best feature?

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

Who uses Acoustic Campaign?

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees) and the Unknown industry.

Reviews

(1-25 of 40)
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Lawrence Ladomery | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
  • IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
  • It's a flexible product and can achieve more than most.
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • You get a lot of features out of the box as standard.
  • What you can't get do of the box, you can either purchase as an add-on or execute via some API development.
  • Automating simple campaigns easily frees up more time to work on more complex work.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It has been a positive impact, as it has very rarely had any deployment issues. We are able to ensure each email deployment goes out at its scheduled time.
  • It's been great for specific targeting needs, we can ensure the exact audience we want to market our products to.
June 17, 2015

I Love Silverpop!

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Better experience for our customers and more visibility for the business in terms of email performance through the use of Silverpop transact.
  • Revenue for the email marketing channel grew by over 250% in the first year of implementing Silverpop alone.
  • Silverpop gave us the ability to build and nurture a prospect database for the first time.
Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • While I am usually not on the ROI side of things, I do know that we have seen a increase in conversions (using the automated lead scoring) by about 14% for one business line.
  • We have seen our deliverability increase significantly, and open and click-thru rates increase gradually over the last two years.
  • We are now able to provide a unified, consistent brand-experience for all our email campaigns on a global basis.
February 25, 2015

Marketing evolution

Kristin Lucido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Through Silverpop automated programs, we have greatly increased customer conversions on our website (product sampling, literature downloads, tool orders, etc.).
  • Silverpop marketing automation has also increased employee efficiency by allowing us to provide timely, relevant follow up to customer actions within a few programs, rather than multiple email campaigns. it has alo allowed us to extend the reach of our product announcement campaigns by using an automated component.
December 04, 2014

Silverpop Review

Carey Marston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Better customer service: emails are more reliably sent than our last platform
  • Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
  • More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
Ruth Michel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!
  • Increased revenue for our online shopping scenarios
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The biggest ROI/KPI that we monitored was the quality of leads, which was something that the sales team had expressed frustration with.
  • After implementing, marketing was able to identify "pain points" along the sales process, taking the data from the lead scoring model and identifying points when interest began to decline (due to lack of follow up, wrong information, or decision making role). We were able to tweak our marketing programs to better appeal to the actual decision maker, yet arm those doing research for a decision maker with the proper tools to understand our products and present our solution.
Becca Ray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Past solutions were resource intensive. Silverpop allows for automation that relieves the need for many resources.
  • With Programs in Engage, we can trust that a customers touch points were relevant and timely.
  • Breakdowns in reporting and data made for a very unstable Cart Abandonment program.
February 11, 2014

So Long, Silverpop

Jennifer Lewis | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
  • Improved lead process/conversion between marketing and sales - more clearly defined process and SLAs
  • On the downside, the amount of time our system administrator has had to spend troubleshooting data and campaign issues has made her less efficient and strategic
  • We have been able to start attaching ROI to our automation campaign efforts and put a $ value to leads touched by nurture tracks