Acoustic Campaign

Formerly IBM Watson Campaign Automation

Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.

We currently get a 34x ROI from our Acoustic investment.

ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.

IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.

It's a flexible product and can achieve more than most.

Lead Scoring and Grading

Segmentation

Budgeting

Quick B2C and B2B integration

Very hard to implement

Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.

Very positive impact! We generate lots of leads for our clients.

You get a lot of features out of the box as standard.

What you can't get do of the box, you can either purchase as an add-on or execute via some API development.

Automating simple campaigns easily frees up more time to work on more complex work.

It has been a positive impact, as it has very rarely had any deployment issues. We are able to ensure each email deployment goes out at its scheduled time.

It's been great for specific targeting needs, we can ensure the exact audience we want to market our products to.

Better experience for our customers and more visibility for the business in terms of email performance through the use of Silverpop transact.

Revenue for the email marketing channel grew by over 250% in the first year of implementing Silverpop alone.

Silverpop gave us the ability to build and nurture a prospect database for the first time.

While I am usually not on the ROI side of things, I do know that we have seen a increase in conversions (using the automated lead scoring) by about 14% for one business line.

We have seen our deliverability increase significantly, and open and click-thru rates increase gradually over the last two years.

We are now able to provide a unified, consistent brand-experience for all our email campaigns on a global basis.

ROI is the main reason for choosing such a solution. The whole approach is based on exactly that.

The vast number of integrations help connect other systems used on clients' processes.

Increased efficiency as reps were able to follow up on emails.

Could easily create campaigns between SFDC and Silverpop for better tracking.

Gave us the ability to better communicate with our customer base.

Increased efficiency for sure!

We have achieved better customer service through a real time 360 view of donor contact

Much better analysis of email sends and creatives, success or failures

We can implement automatically campaigns that in other ways we should need 50% more time.

Through Silverpop automated programs, we have greatly increased customer conversions on our website (product sampling, literature downloads, tool orders, etc.).

Silverpop marketing automation has also increased employee efficiency by allowing us to provide timely, relevant follow up to customer actions within a few programs, rather than multiple email campaigns. it has alo allowed us to extend the reach of our product announcement campaigns by using an automated component.

Better customer service: emails are more reliably sent than our last platform

Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.

More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.

The time and money we spent set us back a year. We basically wasted a year. Since deploying a different approach to lead nurturing and list management, sales are up over 30%.

Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!

Increased revenue for our online shopping scenarios

Most tasks take longer

Through many tweaks and iterations, we have gotten to a very effective scoring model that has accelerated our recognition of contacts that should be nurtured and contacts that should be qualified by sales.

We are able to send emails faster so we could send more emails

The white list feature allowed us to get more to the inbox so more sales

The preference center is a life saver!

Better visibility of online engagment

Joined up online journeys allow us to target communications much more accurately to ensure relevancy to recipients

The biggest ROI/KPI that we monitored was the quality of leads, which was something that the sales team had expressed frustration with.

After implementing, marketing was able to identify "pain points" along the sales process, taking the data from the lead scoring model and identifying points when interest began to decline (due to lack of follow up, wrong information, or decision making role). We were able to tweak our marketing programs to better appeal to the actual decision maker, yet arm those doing research for a decision maker with the proper tools to understand our products and present our solution.

Past solutions were resource intensive. Silverpop allows for automation that relieves the need for many resources.

With Programs in Engage, we can trust that a customers touch points were relevant and timely.

Breakdowns in reporting and data made for a very unstable Cart Abandonment program.

Improved lead process/conversion between marketing and sales - more clearly defined process and SLAs

On the downside, the amount of time our system administrator has had to spend troubleshooting data and campaign issues has made her less efficient and strategic

We have been able to start attaching ROI to our automation campaign efforts and put a $ value to leads touched by nurture tracks