Return on Investment
- Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.
- We currently get a 34x ROI from our Acoustic investment.
Filter Ratings and Reviews
Showing 40 of 101 Acoustic Campaign (formerly IBM Watson Campaign Automation) ratings and reviews.
Reviews (1-25 of 40)
March 05, 2019
Powerful, but clunky and hasn't innovated fast enough
Return on Investment
- ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
- IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
- It's a flexible product and can achieve more than most.
February 13, 2019
Nice integration between b2b and b2c
Return on Investment
- Quick B2C and B2B integration
- Very hard to implement
February 04, 2019
Although there is a learning curve, mastering IBM WCA can prove beneficial for your email services.
Return on Investment
- Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.
March 04, 2019
IBM Watson Campaign Automation Review
Return on Investment
- Lead Scoring and Grading
- Segmentation
- Budgeting
June 16, 2015
Constantly Evolving Product with Great Functionality
Return on Investment
- While I am usually not on the ROI side of things, I do know that we have seen a increase in conversions (using the automated lead scoring) by about 14% for one business line.
- We have seen our deliverability increase significantly, and open and click-thru rates increase gradually over the last two years.
- We are now able to provide a unified, consistent brand-experience for all our email campaigns on a global basis.
Return on Investment
- Through Silverpop automated programs, we have greatly increased customer conversions on our website (product sampling, literature downloads, tool orders, etc.).
- Silverpop marketing automation has also increased employee efficiency by allowing us to provide timely, relevant follow up to customer actions within a few programs, rather than multiple email campaigns. it has alo allowed us to extend the reach of our product announcement campaigns by using an automated component.
June 16, 2015
A must-have solution for digital marketing!
Return on Investment
- ROI is the main reason for choosing such a solution. The whole approach is based on exactly that.
- The vast number of integrations help connect other systems used on clients' processes.
Return on Investment
- Increased efficiency as reps were able to follow up on emails.
- Could easily create campaigns between SFDC and Silverpop for better tracking.
- Gave us the ability to better communicate with our customer base.
Return on Investment
- Better customer service: emails are more reliably sent than our last platform
- Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
- More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
February 25, 2015
Silverpop, the good, the bad, the ugly.
Return on Investment
- Increased efficiency for sure!
- We have achieved better customer service through a real time 360 view of donor contact
- Much better analysis of email sends and creatives, success or failures
Return on Investment
- We can implement automatically campaigns that in other ways we should need 50% more time.
Return on Investment
- You get a lot of features out of the box as standard.
- What you can't get do of the box, you can either purchase as an add-on or execute via some API development.
- Automating simple campaigns easily frees up more time to work on more complex work.
Return on Investment
- Improved lead process/conversion between marketing and sales - more clearly defined process and SLAs
- On the downside, the amount of time our system administrator has had to spend troubleshooting data and campaign issues has made her less efficient and strategic
- We have been able to start attaching ROI to our automation campaign efforts and put a $ value to leads touched by nurture tracks
Return on Investment
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Return on Investment
- Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!
- Increased revenue for our online shopping scenarios
March 26, 2014
Silverpop is the way to go with email marketing!
Return on Investment
- We are able to send emails faster so we could send more emails
- The white list feature allowed us to get more to the inbox so more sales
- The preference center is a life saver!
Return on Investment
- Better visibility of online engagment
- Joined up online journeys allow us to target communications much more accurately to ensure relevancy to recipients
November 08, 2013
Silverpop: Above and Beyond Marketing Automation
Return on Investment
- Silverpop has provided our business revenue in the hundreds of thousands over the past year or so. It is definitely a tool that we see a return on investment in.
- Silverpop has created a wonderful additional touch point with our customers across the country at a relatively low cost. As well as provide our branches in the field an outlet for information they need to communicate.
- Some of our programs (such as our welcome programs) have hit record numbers in revenue conversions on our purchasing site. It helps people to convert from a regular customer to an online customer.
November 05, 2013
Wonderful marketing automation tool
Return on Investment
- Silverpop allowed us to deliver 5 times the amount of emails.
- Increased prospect experience through the ability to deliver emails based on a drip schedule.
- Increased open and click rates.
- Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
- The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
October 30, 2013
Nothing shiny here. Silverpop simply under-delivers.
Return on Investment
- My team spends more time repairing marketers' broken layouts, dealing with confusing data issues, helping them figure out how to pull fairly simple reports, than our previous ESP.
- Silverpop has cost our team (and company) nearly a hundred hours of wasted time addressing these issues.
Return on Investment
- Very positive impact! We generate lots of leads for our clients.
February 11, 2014
Silverpop a star in email marketing!
Return on Investment
- Past solutions were resource intensive. Silverpop allows for automation that relieves the need for many resources.
- With Programs in Engage, we can trust that a customers touch points were relevant and timely.
- Breakdowns in reporting and data made for a very unstable Cart Abandonment program.
February 10, 2014
Great product but more education is needed
Return on Investment
- Increased mailings
- Easier database management
- Central email database
August 01, 2017
Takes Email Marketing to another level
Return on Investment
- It has been a positive impact, as it has very rarely had any deployment issues. We are able to ensure each email deployment goes out at its scheduled time.
- It's been great for specific targeting needs, we can ensure the exact audience we want to market our products to.
Acoustic Campaign (formerly IBM Watson Campaign Automation) Scorecard Summary
Feature Scorecard Summary
About Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Categories: Email Marketing, Marketing Automation
Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots
Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations
Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors
Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |