Strong CMS for Personalized, Contextual Experiences
Anonymous | TrustRadius Reviewer
April 26, 2018

Strong CMS for Personalized, Contextual Experiences

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sitecore Web Content Management

We use Sitecore with our clients to help them deliver contextual marketing and content experiences to their customers, cultivating customer loyalty and ultimately driving value back for the business. We also use Sitecore's experience management and analytics platforms to understand how users are interacting with our websites so we can learn and tailor experiences according to each person's needs.
  • Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
  • Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
  • Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.
  • A/B Testing - the user experience for setting up a new test is a little clunky and doesn't make experience creation very intuitive.
  • Increased conversion rates due to personalized and optimized experiences
  • Increased knowledge of customers and unique behaviors among personas
  • Streamlined content creation processes with approvals built in
After evaluating OpenText, we found that Sitecore has stronger capabilities to utilize the content for personalization and contextual marketing. We also favored Sitecore's user permissions, roles, and content creation processes out of the box.
Content Author / Administrator
Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].

Sitecore Feature Ratings

WYSIWYG editor
7
Code quality / cleanliness
8
Admin section
10
Page templates
7
Library of website themes
Not Rated
Mobile optimization / responsive design
8
Publishing workflow
10
Form generator
10
Content taxonomy
10
SEO support
8
Bulk management
8
Availability / breadth of extensions
6
Community / comment management
8
API
8
Internationalization / multi-language
10
Role-based user permissions
10