Excellent tool, very useful for those who want to start quantitatively tracking the navigations on their website
October 22, 2021

Excellent tool, very useful for those who want to start quantitatively tracking the navigations on their website

Pablo Albani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smartlook

Smartlook is our central tool when making UX optimization decisions for our landings through A / B Testing. It provides complete and relevant information about navigation, clicks and behaviors that help us maximize conversion. It is used by both the marketing area, to define the contents that it places in each section of the web, and the programmers, to understand the flows of use of the products and improve the experience.

Pros

  • Click tracking.
  • Heatmap for mobile experience.
  • Website viewing percentage.

Cons

  • It is not easy to understand what data the heatmaps are built with.
  • Higher conversion.
  • More time spent browsing the web.
  • More sales.
It is a complete tool, comfortable to use and with a very good interface that makes it easy to understand the data.
It is a tool with a clear and modern interface, the data is easily understood and can be shared with other users in the organization.
In the initial survey of tools, Smartlook is the one that offered the best starter package for a small company like ours.

Do you think Smartlook delivers good value for the price?

Not sure

Are you happy with Smartlook's feature set?

Yes

Did Smartlook live up to sales and marketing promises?

Yes

Did implementation of Smartlook go as expected?

Yes

Would you buy Smartlook again?

Yes

The free version is extremely useful for starting projects, like ours, it allows you to understand the behavior of your users and make improvements based on real usage information and not only on what we think may be best for the client. We have no experience with the paid version, but it seems very complete in terms of its functionality.

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