How much time do they have to devote to monitoring the brand online? How serious are they about monitoring the brand and what other tools are they already using? Would it be helpful to have all the social media mentions in one place? And, most important is their name, or handle unique enough that social mention will pull only mentions about them. For instance Bob's Plumbing would probably get a lot of extraneous info.
Social mention is a useful tool to keep track of what is going on online regarding our brand. I recommend it to B2C companies who need to be especially responsive as a method to keep tabs on the brand without hiring a dedicated social media staff member. I find the periodic checkups on social mention to give us an impetus to keep up the good work or to make changes to increase our effectiveness online!
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.