Overall Satisfaction
I used Social Mention to look up certain keywords in tweets. I wanted to see the content my client was being associated with and how many tweets I could find on a specific PR initiative. The sentiment tool helped me see how my client was perceived on social media.
- It grabs key words from tweets and lets you see the frequency of those tweets in real time.
- It's basic and easy to use. I mainly used it for Twitter; however, it helps with Facebook searches too. Finding Facebook content without Social Mention was harder because you cannot search directly on the Facebook platform; Social Mention grabs all the content into one place.
- The number of "unique authors" was especially helpful in providing me with more insight about my client in social media.
- I was never able to find where I could search only Twitter or only Facebook - that could be helpful.
- Overally, it had a positive impact when we needed to get numbers and monitoring context on social media in real time. It gives a great overview while doing a deep dive into more intricate areas of social content.
I've also used GroupHigh to evaluate blogs - I like this tool because it gives me exact numbers on impressions and Twitter and Facebook followers. I can also search keywords on this database and search by location to pull blogs with the content and level of popularity/credibility I need for a project.