Socialbakers Analytics - Ideal for Promoted Post Insights
Anonymous | TrustRadius Reviewer
February 02, 2018

Socialbakers Analytics - Ideal for Promoted Post Insights

Score 10 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Socialbakers Suite

Socialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.
  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
  • Socialbakers can improve their influencer identification and evaluation capabilities.
  • Paid post prediction covers organic-only content to inform when it should receive amplification. Being able to predict the future paid performance of a paid post would be beneficial.
  • Social channel credentials are needed for deeper insight tracking.
  • The visibility into paid social post performance is unmatched by any other social listening tool. This equips our team with a full view of all social performance for our partner brands and competitors.
  • Socialbakers Analytics has removed most of the guesswork when publishing posts to our own internal social. We now know specific times to post and when to optimize.
  • The product is easy to use so we can now incorporate multiple departments, including our new business team, in social listening efforts for client work.
Socialbakers Analytics is significantly easier to use and offers more robust and better qualitative insights than Sysomos MAP. For deeper metrics around promoted posts, publishing cadence, competitive gaps, and trendsetting content, Socialbakers is unmatched.
Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.