Social analytics from a reliable source
December 05, 2017

Social analytics from a reliable source

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Socialbakers Suite

We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.

  • Data exports to Excel and the API.
  • Online user interface.
  • Predictive analytics for FB and IG posts.
  • Not easy to synch post tagging from CMS.
  • Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
  • Benchmarks feature is a bit weak.
  • Adding more rigorous measurement to Social Media.
  • Allows us to track content strands longitudinally more easily.
  • Reduced amount of time required to pull metrics for analysis significantly.
I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.

One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
It delivers what it promises - to deliver consistently and regularly. The entire platform is quite easy to use and they are improving it all of the time.

Evaluating Socialbakers Suite and Competitors

Yes - I inherited a Simply Measured account when I joined and found the entire workflow associated with it to be extremely wasteful in terms of time and resources. I also found that the metrics it displayed to be shallow and not insightful.
  • Product Features
  • Product Usability
  • Prior Experience with the Product
I wanted something that I could use easily and quickly.
The landscape has changed quit a bit and I would look for a vendor that has implemented features to measure new social channels more rapidly.