SoGoSurvey is SO Good!

SoGo is being used to solicit information from our clients both key-buyers and members (general program users). From the data and anecdotal info we receive, we disseminate crucial findings to all relevant departments. Of course, the overarching objective is for the data to inform process improvements and initiatives targeting client pain points. The business problems SoGo addresses, from my vantage point, is that our customer base is broad and large therefore its understandably difficult to get a pulse on general satisfaction, its difficult to get an understanding of what we do well and where we can improve. Namely because we don't have extensive channels of communications with our clients. That is, if a member/user wants to provide feedback, they must call in to our call center or provide the feedback to their administrator (in most cases their HR representatives). From there we are dependent on the 2nd hand communication. SoGo survey allows us direct access to members and key-buyers. Because of SoGo, our feedback loop is efficient, easy and really helps us improve the way we do business.