Social media is extremely important to our company. As a large global event, we require the ability to connect globally with our audience in real-time and social media is the best way for us to do this. We use social media to tell stories, to sell tickets, to build engagement and excitement and of course to manage customer enquiries. It has become increasingly important to senior management to check the pulse of what's happening and see what is trending for our organisation. It's also important for a sense check on burgeoning issues and is a critical communication tool.
Spredfast has been critical in our social media strategy. It has allowed us to build specific teams and workflows into our processes and will mean we have a solid system in place for our global event. It has assisted in obtaining awareness and buy-in from senior management and has become a critical tool to evaluate our audiences. Without Spredfast we would not be able to operate with such a high-standard of customer care.