#1 most frequent
United States of America
57.7%209 installations of 362
What is Salesforce Marketing Cloud Social Studio (discontinued)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.
Categories & Use Cases
Top Performing Features
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Areas for Improvement
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Who Buys & Uses Salesforce Marketing Cloud Social Studio (discontinued)
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.5%20 installations of 362
#3 most frequent
India
5.2%19 installations of 362
Salesforce Marketing Cloud Social Studio Review
Use Cases and Deployment Scope
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us considering how many Client pages we were overseeing at the time. We have since quit using it, due to it retiring in November of this year. It was a very good tool while we utilized it.
Pros
- Organization
- Scheduling
- Moderation
Cons
- I cannot think of anything that we were missing at the time
Return on Investment
- Secured contracts yearly
Usability
Alternatives Considered
B2BSprout Suite
Other Software Used
Sprout Social, Sprinklr Social
Cost effective, reliable and all inclusive
Pros
- Social listening / competitor monitoring
- Scheduling
- Instagram integration
- Reliability
Cons
- Usability - clunky to use
Return on Investment
- Increased engagement
- Increase following
- Greater insight into competitors
- Greater visibilty of social activity due to indept reporting
- Sentiment analysis
Alternatives Considered
Hootsuite, Hootsuite Impact, Hootsuite Insights (formerly uberVu), Socialbakers Suite, Sprout Social, Facebook Pages Manager, Facebook for Business, Workplace by Facebook and Twitter Ads
Other Software Used
Hootsuite, Hootsuite Insights (formerly uberVu), Facebook for Business
Radian6 - Monitoring of Social Media
Pros
- The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
- Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
- Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
- The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
- A keyword can be edited quickly to tailor the needs and the results were quick.
Cons
- The initial setup was difficult to make it live. Despite the fact that the radian6 is a great tool, there is still a lot to improve upon with regard to the setup process.
- Narrowing down the search sometimes produces glitches. I have experienced some glitches when looking up for the period time like 90 days with fewer keywords.
- There is room to improve the export data functionality.
Return on Investment
- Radian6 has definitely helped us layout the future social goals. This, in turn, helped in growing the brand value.
- On a long-term comparison of "where we were" and "where we are now" on the social presence, Radian6 has surely helped to build the road with its social monitoring capabilities.
Other Software Used
Adobe Analytics, Google Analytics
Jack of all trades, master of none
Pros
- One stop shop: if you are looking for a tool that combines multiple facets found in individual tools then this could be for you
- Scheduling posts is a breeze across platform. So this is clearly geared towards marketers or community managers who need a quick and simple way to manage communications output
- Salesforce is a ubiquitous platform these days - social studio is a natural extension of this (the engage and CRM functionality plays to this strength) so for businesses of any size that subscribe to the Salesforce suite, adding this tool would make total sense
- The user interface is rather simplistic which can be seen as a pro - intuitive and easy to navigate, and more quickly accessible for newbies over rival platforms which can have steep learning curves and layers of detailed functionality which take time to get familiar with
Cons
- Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
- Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
- For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Return on Investment
- The one-stop-shop aspect enables us to combine multiple tool functionality into one subscription
- Integration with Salesforce is a key selling point meaning we can coordinate all activity with a constant reference to CRM data
- It is a little light on functionality in some areas (analyse as the prime example) so you may find you'll need to spend on an alternative / supplementary platform to fulfil the use-case requirements here
Alternatives Considered
Talkwalker, Shareablee and Socialbakers Suite
Other Software Used
Talkwalker, Shareablee, Factiva
A great tool for big organizations
Pros
- Easy to use
- Post Calendar
- Collaboration Module
- Nice Workflow
Cons
- Learning curve
- Maybe too much information to be analyzed together
- Some features, that initially were available, are missing with last releases
Return on Investment
- It helped us a lot to identify and merge different customers in the same property studying their social profiles
- It has simplified our processes with the content calendar
Alternatives Considered
Hootsuite Enterprise
Other Software Used
IBM Cognos, Oracle Siebel CRM, WordPress
