Social Media is something that we're really focusing on this year. The company leadership sees the value and necessity of engaging customers and the broader audience in order to increase loyalty and build brand awareness. As we shift from a product-focused company to a membership organization, the ability to engage our customers and the general public wherever and whenever they are will be critical for our success.
We are just starting to use Spredfast. It has already proven valuable, and we aren't even fully using it yet. We're getting up to speed with both the tool and with a broader Social Media strategy (and, BTW, they have really done an incredibly wonderful job consulting with us on that strategy!). So we're really just getting involved heavily in this space. We've now got the strategy and the tool, thanks to Spredfast on both accounts, now it's up to us to execute it. It's going to be an exciting year!