B2B Uses Khoros to Streamline Social Strategy
November 29, 2017

B2B Uses Khoros to Streamline Social Strategy

Chelsia Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Conversations
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros for all of our branded social media efforts across all of the main networks. It is our main tool for publication, listening, management, and analytics. We are deeply integrated with conversations and starting to utilize more of the Intelligence features within our team and our PR agency.
  • Customer service - while the main functionality is standard and solid it's really the customer service that sets Khoros apart from their competitors.
  • Innovation - year after year it's obvious that Khoros wants to be the best social analytics and management software in the space. They're regularly rolling out updates and new features.
  • It would be great if more of the features catered specifically to companies in the B2B space.
Social Media is a major part of our marketing strategy and evolving to become a larger part of our customer care strategy. We use social media across both domestic and international brand and demand marketing plans. We are also in the process of setting up customer care strategies and to function across multiple teams.
Khoros is great for larger brands managing social across multiple teams, several regions, brand identities, and campaigns. It has scaled really well for our growing team and offers a lot of room for expansion.

I can see how Khoros could be too much tool for smaller companies and teams or might be too clunky for really large, interdisciplinary teams.

Khoros Marketing Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
8
Sentiment analysis
4
Broad channel coverage
10
Content planning and scheduling
8
Audience targeting
6
Workflow management
7
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
8
Lead generation
3
Content marketing
8
Campaigns and promotions
8
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Pinterest
4
YouTube
4
Campaign success analytics
7
Real-time tracking
8
Competitor analysis
7
Role-based user permissions & privileges
8
Mobile access
5