Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
Khoros was first rolled out as a client-specific initiative that was mandated by the brands that I work on. I mainly used the conversation elements to perform community management tasks. Clients liked the workflow set up in place for multiple touch points of approval for each piece of content or response. Today, our entire Social Media department utilizes it specifically for the Intelligence features.
- Great job staying innovative with the latest technology, and adapting and implementing new functionality as social platforms evolve.
- Thorough customer service support.
- Often times the program itself experiences glitches.
- Some of the community management views in the conversations module aren't user friendly. Would love to see an updated view besides just streams.
It's crucial. Working in a regulated industry means there are strict rules for every interaction that takes place on our client's behalf.
Yes- we appreciate this benefit. Each piece of content is reviewed and approved by our client team as well as legal and regulatory before being published to the page.
Khoros is the best of the content management systems I've used.