Skyrocket Social with Khoros
Angel Soria, MBA | TrustRadius Reviewer
Updated June 11, 2018

Skyrocket Social with Khoros

Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Conversations

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Conversations was rolled out last summer and the entire team has been extremely helpful. Each business within Honeywell uses the platform differently. On the Aerospace side, we use the platform across our global marketing communications team, allowing them to upload and schedule content, view the calendar, see analytics, all while monitoring governance. I live on the platform daily to manage approvals, ensure our content is evenly distributed across channels, community management, and more. Previously I used Khoros Experience at the Phoenix Suns (NBA) in the social media lounge to manage and monitor content during home games.
  • I met our reps, Heather B. and Mahshad H., in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad, and the entire Khoros team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Khoros team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave G., Seth E., Matt F., Alex L., Nadia K., and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather B., for encouraging me to sign up for these sessions. Shout out to Martin L. and Casey M. for being amazing product coaches and Josh B. for his support too!
  • Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
  • Based on the feedback I receive from our global marketing communications team I would say analytics could be improved. However, I have tried to get our team to upgrade to the Intelligence package which would be a better fit for us and we would get more out of. As part of that package, analytics are enhanced.
  • When editing posts, it would be great to have a button to quickly reschedule a post rather than having to open the entire post up. Unless there already is and I just don't know :)
There are so many things this platform can do! Conversations was purchased for us but Intelligence is more in alignment with our social goals and objectives. The bigger the package, the more you have to work with!
Social media is extremely important to our company's overall marketing and customer care strategy and has more of a presence than ever.
Khoros has helped me increase engagement across all social channels by +1,061%, followers by +46%, impressions by +189%, interactions by +303%, and video views by +532% YoY. The platform is also extremely helpful with governance across our global team.
There really isn't any comparison. Khoros is definitely a leader in the market!
The level of service Khoros provides is unparalleled! Anytime I need anything they are right there to help until things are resolved. They're extremely prompt, thorough and know what they're doing. Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value. I highly recommend Khoros!

Khoros Marketing (Formerly Spredfast + Lithium) Feature Ratings

Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
8
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
10
Bulk actions
10
Lead generation
Not Rated
Content marketing
10
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
10

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

Our implementation situation was unique, to say the least. Although Khoros recommended against it, the enablement piece was removed from our package, making the implementation subpar. My advice to anyone who makes the move over to Khoros is to keep the training, it's lucrative! You're already spending the money so saving a few bucks isn't worth setting your team up for failure. Training helps for so many reasons but the most important is the adoption of the tool with the team and it minimizes the learning curve. Trust me!

Khoros Marketing (Formerly Spredfast + Lithium) Support

The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.

Using Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is an intuitive and user-friendly tool. They did well on aesthetics too!