Social media is increasingly crucial to academic and scientific publishing, with the reaction and discussion around published papers being a genuine part of the discussion around new research. Being able to monitor, respond and engage in the conversation is vitally important to our business.
Increasingly Social media is also playing a key role in revenue generation - both in terms of driving traffic to our partner content, plus proving our value and scope to our institutional and research customers.
Spredfast has helped us coordinate our social efforts across multiple offices and countries, and has been at the centre of many multi-national campaigns with the calendar and planner tools. We have also been able to utilize the Spredfast analytics (within Conversations and Intelligence) to work towards the all elusive social ROI.