Item: Khoros Marketing
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Moderating user comments and interactions on multiple social media platforms

Pros and Cons

Its labeling system is very robust - you can be quite specific without much hassle
Splitting posts into opened and unreviewed columns
Being able to see notes from all Khoros users

It's sometimes hard to get the native link to a user's post, especially if it's hidden
The button to hide posts will sometimes come up with an error multiple times (on the same post) before working

Return on Investment

I have no idea, I don't deal with those metrics

Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job

Brand Management with Khoros

Khoros allows content moderators to quickly report adverse events and immediate escalatons

Scalability

I assume it is good for smaller businesses, since it seems to be good for bigger businesses

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Sprinklr Social and Hootsuite

Khoros offers more specific labels for customer posts

It is a good system if one or two users will be on the page at one time - if there are three or more users that need to moderate the page at the same time, there will be trouble working with the bookmark system

Good for social media moderation

Modules Used

Overall Satisfaction with Khoros Marketing