A fantastic enterprise social media publishing tool
October 24, 2016

A fantastic enterprise social media publishing tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is a fantastic enterprise social media tool. It's being used by a wide variety of staff members in many different roles. Many are social media administrators and managers, handling daily interactions with the public. Others are directors and executives looking for greater insights. Others are using it for governance or metrics within our organization.


  • Very easy to use interface. Simple to pickup and master.
  • Solid analytics.
  • Good (but not perfect) workflow and governance.
  • Solid mobile apps for easy approvals when away from the office.


  • Mobile apps could use more polish.
  • Workflows are not quite as flexible as they should be for a product at this price point.
  • There are occasional issues with downtime and slowness.
  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like quintly or Simply Measured.
  • Training was easy and not time intensive.
Khoros stacked up very well to the competition in our analysis. The only tool which we graded better was Sprinklr, which costs twice as much. Though Sprinklr had more and better features, it was not twice as good. Khoros compared very well to Falcon (slow due to data centers being in Europe), HootSuite Enterprise (decent features, but getting stale), and Radian 6 (ridiculously expensive for what is now a very dated product). We need a publishing tool with great governance, metrics, and content library. Khoros delivers!
Khoros is best suited for a large enterprise, managing many accounts. Distributed teams do well in the tool. It's easy to communicate, assign, and leave notes within Khoros, which cuts down on the amount of email clutter. You can also leave notes regarding individuals commenting or interacting with your brand. The mobile publishing tools add flexibility to publishing situations while maintaining governance needed for compliance departments.


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