Sprinklr for Enterprise Social Media Management
August 30, 2013
Sprinklr for Enterprise Social Media Management
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction
- Enterprise wide management and reporting tools.
- User interface is not as intuitive as I would like.
- The ability to have all our teams on one tool allows us to leverage economies of scale and simplify metrics & reporting.
Product Usage
100 - Marketing, Support, Partners, Global
- Sprinklr plays a huge role in the overall success of our social efforts. Our agencies use Sprinklr to share or suggest content to our community managers who can modify, publish and track the impact of these ideas in relationship to current campaigns. The “suggested content” tool is actually a feature that I advocated for Sprinklr to build, and we now use it regularly. We also take advantage of Sprinklr to tag both inbound and outbound messages based on topic, priority, product line or campaign for detailed reporting and insights across teams. These are just a few examples of how we use Sprinklr on a daily basis.
Evaluation and Selection
In order to find the best vendor to serve our current needs, we looked at a number of options. After a comprehensive evaluation, we decided to continue our partnership with Sprinklr because of its focus on larger enterprise companies and ability to cater to Cisco’s needs.
Implementation
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
No I do think additional training is needed to understand all of the features that are available.
Configuration
We have a unique YouTube set-up that Sprinklr built a customization around, to allow us to have multiple users upload videos to their own playlists
Support
Yes - We pay for Success Management.
Usability
Reliability
Integration
- Radian6
We'll be exploring this in the next year.
Vendor Relationship
As an early customer, we were able to get great rates. My advice? Get in early!