Sprinklr for Enterprise Social Media Management
August 30, 2013

Sprinklr for Enterprise Social Media Management

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

  • Enterprise wide management and reporting tools.
  • User interface is not as intuitive as I would like.
  • The ability to have all our teams on one tool allows us to leverage economies of scale and simplify metrics & reporting.
We just renewed our contract.

Product Usage

100 - Marketing, Support, Partners, Global
  • Sprinklr plays a huge role in the overall success of our social efforts. Our agencies use Sprinklr to share or suggest content to our community managers who can modify, publish and track the impact of these ideas in relationship to current campaigns. The “suggested content” tool is actually a feature that I advocated for Sprinklr to build, and we now use it regularly. We also take advantage of Sprinklr to tag both inbound and outbound messages based on topic, priority, product line or campaign for detailed reporting and insights across teams. These are just a few examples of how we use Sprinklr on a daily basis.

Evaluation and Selection

In order to find the best vendor to serve our current needs, we looked at a number of options. After a comprehensive evaluation, we decided to continue our partnership with Sprinklr because of its focus on larger enterprise companies and ability to cater to Cisco’s needs.


We were able to get all of our key stakeholders on board and they are happily using the product.


  • Online training
  • In-person training
  • Self-taught
No I do think additional training is needed to understand all of the features that are available.


We have a unique YouTube set-up that Sprinklr built a customization around, to allow us to have multiple users upload videos to their own playlists


Good support overall.
Yes -  We pay for Success Management.


The product isn't as user friendly and intuitive as I would like.


Sprinklr has been very reliable in this area.


  • Radian6
We'll be exploring this in the next year.

Vendor Relationship

We've had a great relationship with Sprinklr from day one. As one of Sprinklr's first customers, we have a direct line to the CEO Ragy Thomas, who was very involved in the initial deal. Sprinklr has grown and changed over the years, but its commitment to our success and partnership has never faltered.
As an early customer, we were able to get great rates. My advice? Get in early!