From small pond to big pond
Updated October 28, 2013
From small pond to big pond
Score 8 out of 10
- The planning calendar makes it easy for our social media writer to plan content on multiple platforms well in advance. If she's out of the office and our comm plans change for the week, it's easy for our team to move scheduled posts around.
- The monitoring dashboards are easy to set up and I find myself keeping them open all day just to keep an eye on a particular hashtag or subject that we're promoting.
- Some of our content creators need to run posts by me before they are published. I get an email saying that my approval is needed. I then log in and either approve or make edits. I can also see if any other posts are pending my "ok." As an approver, this function requires minimal time and energy from me, which is ideal.
- Finding relevant information on the audience profile dashboard was frustrating. In one instance, I wanted to see which Twitter followers we had in common with a particular influencer. If that feature exists, my team couldn't find it.
- We've been using the product for 18 months and they've just made it compatible with Instagram and Wordpress. Unfortunately, it still isn't compatible with Pinterest. I'm concerned that it will take them an equally long time to adopt rising social media platforms in the future.
- After 18 months with the platform, our social media and marketing teams are finally getting in the groove with Sprinklr. We are finally understanding how to take advantage of the more advanced features that our former social media management service didn't offer.
- Instead of our time being consumed by just a few platforms, we've been able to build a bigger presence on more platforms with the same number of staff.
- We can measure the success (or failure) of our content like never before. We adjust our social media strategy accordingly. It guides our decisions about what to post when and where.
As a nonprofit, we have an arrangement that makes Sprinklr affordable for us. In these circumstances, and with v 6.0 coming out, we are very likely to renew. Our entire communications team was recently trained on using Splash, and it promises to be significantly more sophisticated--for the people using it all day every day and for those of us who use it peripherally, but rely heavily on the insights it provides. However, if it were to suddenly become much more expensive to us as a nonprofit, we would likely discontinue and look for a more affordable service.
I would recommend that those considering Sprinklr be sure that they can take advantage of the more advanced features--that includes making sure that they have the staff and the social media ambitions to make it worth it. Also, expect to put quite a bit of time into configuring it for your company (campaigns, tags, accounts, workflows, dashboards, etc.). It takes trial and error over time, but in the end the specificity is worth it.
8 - A social media team of 2 staff members and 2 interns use it all day everyday. A staff writer and writing assistant use it at some point every day. The Communications director and I (lead writer) use it for very specific purposes once or twice a week. Collectively we function as the marketing and communications team. We are fortunate to have an art department in house to help create beautiful and compelling content.
1 - Our social media strategist works directly with a representative from Sprinklr to support our company's use of Sprinklr. As that is only 25% of his job, I believe that we would be getting even more out of the platform if he could focus on it full time. That said, the team at Sprinklr has been really helpful, making it possible to thrive even with minimal internal support.