Sprinklr, a great partner to any social media team
November 05, 2013

Sprinklr, a great partner to any social media team

Alexandre Teplitxky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • Great support from the team. Both technical (revolving around bugs) and in the form of training.
  • The product is very nimble and the team very responsive in working on the features roadmap based on our suggestions, business needs, etc.
  • If you are a power user, Sprinklr slices information in very useful ways. The learning curve can be higher than other social media management tools, but as a result you get more granular data

Cons

  • Sprinklr is an "immature" product, in that it is fast evolving and very nimble. This makes it a product with a lot of potential but also quite a few bugs and data inconsistencies.
  • The interface isn't the cleanest. Some features and functionalities are hard to find, even after using the product for a while. UI could be improved.
  • Analysts may need to dig into metrics to understand what Sprinklr data from the dashboards really represents. Sprinklr should be more explicit with its methodology so as to clear confusions.
  • Better automation of social media activities
  • Definite increase in efficiency.
  • Great tool for collaboration between social media teams and managers
  • Increased the number of metrics used for reporting, and thus better ability to measure impact of our efforts
As I was working on behalf of a large enterprise, the Sprinklr team was very responsive and I was pleased with their customer service and ability to work on feature suggestions at a fast pace. This may or may not be the case when you work for a smaller company. So my experience is based on that fact primarily.
The learning curve being a little higher than average, if you deploy Sprinklr to your team it would be ideal to use it as your primary management tool for the long run.
How much of an automation process do you need? How experienced will the end users be? How granular do you want data to be for reporting?

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