Good potential but need to re-market and fix issues - Listen to your customers
August 06, 2019

Good potential but need to re-market and fix issues - Listen to your customers

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Modern Advertising
  • Paid Media Advertising
  • Paid Media Reporting

Overall Satisfaction with Sprinklr Modern Marketing

It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.

Pros

  • As I said the ability to centralize your brands into one globally
  • Globally - ability to centralize a global team and have a better view of spending/performance etc

Cons

  • API connection to DOMO
  • User interface
  • Not keeping up with native new features
  • On going issues, things never work
  • Positive - decrease of manual reporting
  • Negative - impact on client's report due to technical problems Sprinklr took forever to fix
Two years ago it was beyond terrible. We were assigned always a different person, for emergencies we had to wait for whoever was available in India, who did not have any context. This past year things got better but we had to push on our side.
There are none, otherwise we would have switched.
It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.

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