Not for marketers who are pressed for time
July 20, 2019

Not for marketers who are pressed for time

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Modern Advertising
  • Paid Media Advertising

Overall Satisfaction with Sprinklr Modern Marketing

Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
  • Allows for ad integration of multiple platforms and profiles in one place.
  • Targeting capabilities match that of native platform.
  • Ability to measure budget spending is pretty clear.
  • The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
  • It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
  • It has helped with digital transformation.
  • It has increased autonomy over ad spending by various team members.
They quickly respond when we have an issue to try and iron it out. They also have frequent webcasts to update on new functionality and allow users to ask questions.
I personally haven't used it much in tandem with anything other than Modern Engagement, in the sense that I am able to pull the post from the engagement calendar and use them in promoted posts and ads.
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I set them up natively.
Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.