Not for marketers who are pressed for time
July 20, 2019
Not for marketers who are pressed for time
Score 2 out of 10
Vetted Review
Verified User
Modules Used
- Modern Advertising
- Paid Media Advertising
Overall Satisfaction with Sprinklr Modern Marketing
Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
- Allows for ad integration of multiple platforms and profiles in one place.
- Targeting capabilities match that of native platform.
- Ability to measure budget spending is pretty clear.
- The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
- It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
- It has helped with digital transformation.
- It has increased autonomy over ad spending by various team members.
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I set them up natively.