Modern Engagement Review
Modules Used
- Social Publishing & Engagement
Overall Satisfaction with Sprinklr Modern Engagement
Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and PR. With Sprinklr, we're measuring campaign success across platforms, reporting performance to cross-functional and external partners, managing a global editorial calendar, and more.
- Engagement dashboards are digestible and easy to understand.
- More capabilities than in-platform analytics.
- Editing widgets to a desired outcome is sometimes difficult.
20 - Digital Publishing, Community management, PR
- Understanding content performance to improve it the next time.
- Analyzing platforms and uses to optimize content for each.
My team sometimes will use the listening tools to gather some audience insights and feedback on relevant topics. We also commonly use the publishing tool to draft upcoming posts to be published automatically. This feature allows us to ensure the calendar is aligned across departments.