Modern Engagement Review
November 22, 2020

Modern Engagement Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Publishing & Engagement

Overall Satisfaction with Sprinklr Modern Engagement

Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and PR. With Sprinklr, we're measuring campaign success across platforms, reporting performance to cross-functional and external partners, managing a global editorial calendar, and more.
  • Engagement dashboards are digestible and easy to understand.
  • More capabilities than in-platform analytics.
  • Editing widgets to a desired outcome is sometimes difficult.
20 - Digital Publishing, Community management, PR
  • Understanding content performance to improve it the next time.
  • Analyzing platforms and uses to optimize content for each.
I like most of the functions of Sprinklr Modern Engagement, although some of them don't seem to be as simple and straightforward to use as they could be. Ultimately, it gets me the information I need even if it requires a little tinkering. This could also be due to a lack of prolonged experience in the platform.
My team sometimes will use the listening tools to gather some audience insights and feedback on relevant topics. We also commonly use the publishing tool to draft upcoming posts to be published automatically. This feature allows us to ensure the calendar is aligned across departments.
I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.

Sprinklr Modern Sales & Engagement Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
2
Sentiment analysis
6
Broad channel coverage
8
Content planning and scheduling
8
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
3
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Bulk actions
7
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
6
Twitter
6
Facebook
9
LinkedIn
Not Rated
Google+
Not Rated
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
7
Role-based user permissions & privileges
7
Mobile access
6