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StackAdapt: A Great Addition to Your Marketing Stack!
March 18, 2019

StackAdapt: A Great Addition to Your Marketing Stack!

Cameron Solu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with StackAdapt

StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.
  • Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
  • Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
  • Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
  • The interface can be a bit confusing.
  • StackAdapt has proven to be a positive ROI driver for our clients. We normally range anywhere between a 1.5x and 3x ROAS for our campaigns on the platform.
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
StackAdapt is great for reaching large audiences with video or display creatives. They offer a wide variety of pre-built user segments, as well as the ability to request custom segments when needed. Placement targeting is also strong on StackAdapt, with robust whitelist/blacklist capabilities. Results have always been right where we want them to be.

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