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Review: "Sysomos Map for Social Planning and Insights"
https://www.trustradius.com/social-media-monitoringSysomos MAPUnspecified7.841101
Ryan Smith profile photo
Updated December 01, 2014

Review: "Sysomos Map for Social Planning and Insights"

Score 9 out of 101
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Overall Satisfaction with Sysomos MAP

We use it for 3 functions. Monitoring, measurement, and insight development.
  • Quickly allows us to pull basic data.
  • Very easy to use if you know how to construct Boolean queries.
  • Flexibility to quickly update keywords / queries.
  • Customer service.
  • Needs more and faster growth for shared / owned channel analysis.
  • It is twitter heavy. Pulling from more social sources would be ideal.
  • Single seat / license can be used for multiple clients.
  • It saves a bunch of time being able to quickly adjust and segment queries.
  • The compare tab is very useful to get basic numbers with different filters, queries, geographic areas all at once.
Radian6 is at the very low end with Crimson Hexagon and Netbase at the very top. Sysomos is at the bottom third in terms of sophistication but makes up for a lot by being very easy to use.
Insights, Monitoring
Very little spam but not complete firehouse and not as many social channels as I would like.
Speed and historic data make it vital for many of our quick use cases. It isn't adequate for larger and longer term programs.
We do not use it for this function but it doesn't seem to stack up against a spreadfast or Sprinklr.
Overall the ease of use, flexibility, and speed of the product makes it VERY useful for us.

Using Sysomos MAP

  • To inform research and planning functions for communication programs.
  • Measurement tool for earned communication programs.
Fills a big need for flexible and quick-turn social listening.

Evaluating Sysomos MAP and Competitors

We didn't switch but added it as a complimentary tool to Radian6.

Sysomos MAP Implementation

Some users might require some help getting keyword sets built if they are new to social listening.
  • Implemented in-house
It is a browser-based tool that doesn't require set up.

Sysomos MAP Training

  • Online training
  • Self-taught
They are very accommodating and understanding of the agency's unique set of needs.
They have a great online training for basic Boolean queries. That is the best place to start.

Sysomos MAP Support

Doesn't require much support for us, but the overall customer service experience has been very positive even through a sales rep change.