I miss you, MAP. Review from a former user.
Michelle LeBlanc | TrustRadius Reviewer
December 17, 2014

I miss you, MAP. Review from a former user.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sysomos MAP

Sysomos MAP is a fantastic intelligence gathering tool. At my previous employer, I frequently used this product for two reasons:
- Tracking success of a social media or PR campaign by looking at the growing number of mentions of a company name, hashtag or topic over time
- Doing new business research by discovering strengths and weaknesses of an organization based on social media chatter around their products or services or discovering trends in their industry
In both occasions, I found Sysomos MAP to be incredibly helpful. Being able to save searches and return to them over time was great, though I did wish for the ability to get a regular update mailed to me with new hits/data. The interface isn't the most user-friendly/visual in this space, but the quality of the data and speed of the product made that worthwhile for me. Their customer service is also top-notch: very helpful, friendly and quick to respond.
  • Huge amounts of data available across multiple channels (blogs, social. web, etc)
  • Price was not too expensive for my agency's needs
  • Speed of being able to quickly run searches and produce answers
  • Email alerts of recurring reports would be helpful
  • Speed in adding new social networks is sometimes slow
  • Visuals were lacking (downloadable reports weren't easy to read or print, graphics needed to be re-created by our designers to be client-friendly)
  • Ability to win new business with smart data
  • Ability to provide clients with fact-driven social media results
  • Ability to generate new content ideas for clients
Sysomos MAP offered a less expensive product and we already had a contract with them
4 - Individuals in PR & New Business functions as well as myself in social media.
Ability to filter using either Boolean search terms or built in language or demographic filters was amazing. Some social platforms are better than others in terms of data gathering, but most have at least a basic presence on Sysomos MAP. Data was usually fairly up-to-date if not immediately available.
While visualizations did lag behind some other competitive products, the ability to get a quick snapshot of data across many different sources was always great to have access to. The sentiment analysis was fairly accurate, but machine-generated, so always good to look at the actual comments and make a decision for yourself, rather than immediately believe the original rating. All data was downloadable as .csv documents if you did was to cross analyze with additional sources and/or create your own charts and graphs.
Sysomos MAP does not offer this sort of service.
If you are an agency that is interested in gathering social media data about your clients then Sysomos MAP is a great product. If you're looking for more of a social management tool then this isn't for you, though Sysomos does offer a different product for that.