Tableau for marketing leadership
July 19, 2017

Tableau for marketing leadership

Diana Doan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tableau Desktop

Tableau dashboards are being created to track marketing efforts and high-level summary views of impact for the organization for both senior level leadership discussions and for front line individual contributor to identify specific areas to focus improvement efforts.

Pros

  • Flexibility of views
  • Easy to learn - intuitive
  • Variations in visualizations
  • Connection to big data/Hadoop

Cons

  • One too many data points between two table joins
Tableau was easy to find people that had the skill set and a company server was already available.
Appropriate for visualizations for dashboard summary views but not great for multiple row display. Minimal statistical capabilities compared to [tools] like Domo.

Tableau Desktop Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
9.0
Pixel Perfect reports
Not Rated
Customizable dashboards
9
Report Formatting Templates
9
8.7
Drill-down analysis
8
Formatting capabilities
8
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
9.5
Publish to Web
10
Publish to PDF
9
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated
10.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
10
Location Analytics / Geographic Visualization
10
Predictive Analytics
Not Rated
10.0
Multi-User Support (named login)
10
Role-Based Security Model
10
Multiple Access Permission Levels (Create, Read, Delete)
10
Single Sign-On (SSO)
10
Not Rated
Responsive Design for Web Access
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
10.0
REST API
10
Javascript API
Not Rated
iFrames
Not Rated
Java API
Not Rated
Themeable User Interface (UI)
Not Rated
Customizable Platform (Open Source)
Not Rated

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