Item: Talkwalker by Hootsuite
Rating: 8
Author: Verified User

Overall Satisfaction with Talkwalker

Use Cases and Deployment Scope

We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.

Pros and Cons

Pros

Brand Management
Trend Analysis
Market Research

Cons

Improvements to Free Tools to supplement paid subscriptions
Talkwalker Alerts

Most Important Features

Brand Monitoring

Return on Investment

We've built trust with our clients with Talkwalker
Talkwalker has found brand mentions Google didn't

Key Insights

Do you think Talkwalker by Hootsuite delivers good value for the price?

Yes

Are you happy with Talkwalker by Hootsuite's feature set?

Yes

Did Talkwalker by Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Talkwalker by Hootsuite go as expected?

Yes

Would you buy Talkwalker by Hootsuite again?

Yes

Likelihood to Recommend

We've seen great success setting up custom alerts for all of our clients to track brand mentions and monitor brand sentiment over time. We can also use their market research & trend assessments to improve targeting capabilities and ensure we're focused on priority topics online. It's helped us to get in front of the right customers more often.

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Immediate Impact on our Business with Brand Monitoring Services