Talkwalker - A worthy addition to a social intelligence tool kit
February 25, 2022

Talkwalker - A worthy addition to a social intelligence tool kit

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Talkwalker

We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.

Pros

  • Sentiment Analysis.
  • Visualizations.
  • Dashboard Creation and Sharing.

Cons

  • A recent update has made adding filters to the dashboard far more convoluted than necessary.
  • Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
  • The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.
  • Topic Analysis.
  • Dashboard Creation.
  • Quick Search.
  • Quick search allows immediate response to clients in need of crisis monitoring which has given opportunities for new scopes.
  • Metrics have supported owned campaign performance, to prove our strategy worked.
  • Identify potential influencers.
I strongly believe that a social intelligence team needs a variety of social listening tools to make for effective monitoring and reporting. Talkwalker is a good complement to other social intelligence tools, especially because of some of its unique capabilities such as its aesthetically pleasing visualizations, unique visual insights, and dashboard customizations.

Do you think Talkwalker by Hootsuite delivers good value for the price?

Yes

Are you happy with Talkwalker by Hootsuite's feature set?

Yes

Did Talkwalker by Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Talkwalker by Hootsuite go as expected?

Yes

Would you buy Talkwalker by Hootsuite again?

Yes

I would more likely recommend Talkwalker for someone who is monitoring many topics across one brand, as opposed to monitoring many brands and topics together. Talkwalker's strengths lie in comparing topics against each other. Talkwalker is also great when a client prefers to see a dashboard that is constantly reloading with new data but it can be harder to use in the topic analysis when comparing across several topics.

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