Great tool for attribution reporting - lacks some integrations.
April 08, 2019
Great tool for attribution reporting - lacks some integrations.
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Terminus
We're using Terminus for multi-touch attribution, and it is being used by our marketing department at a global level. It helps ensure we are spending money on the right events/campaigns, etc.
- Touchpoints over time on an opportunity.
- Tells us which campaigns were most successful in terms of attribution.
- Great for looking at different attribution models.
- It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
- It helps determine ROI on our events - which can help us save money by not spending budget on campaigns or events that have historically performed worse.
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.