Great for targeting accounts with specific ads
April 08, 2019
Great for targeting accounts with specific ads
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Terminus
We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.
Pros
- Targeted advertising
- ABM reporting metrics
- Customer support
Cons
- Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
- Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
- Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
- Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
- Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
- Message refinement - thinking about different groups/buckets helped inform our messaging strategy
We selected Terminus really before evaluating other vendors because they're local.
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