Item: Terminus ABM Platform
Rating: 6
Author: Verified User

Overall Satisfaction with Terminus

Use Cases and Deployment Scope

We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.

Pros and Cons

Pros

It has the potential to be a powerful tool.
Vast amount of salesforce fields available to be mapped
Mostly accurate data

Cons

Bugs - lots of buggy issues
More flexibility in what you can pull into columns
User experience

Return on Investment

Ability to determine campaign success
Ability to see what efforts are creating new business opporunities
Help with forecasting

Alternatives Considered

None at this time. We will be researching others when renewal time comes around.

Likelihood to Recommend

Terminus/BF has the structure for good reporting for attribution. Often times the data doesn't match up though. Little things here and there are frustrating like when you set specific filters to a view then filters disappear and you have to reset them. We do use the tool pretty frequently but during intense use, we often come away complaining about the tool.

Comments

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