Mapped out half of our customer journey
April 09, 2019
Mapped out half of our customer journey
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Terminus
I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.
- Great at understanding our offline campaign touchpoints
- Couldn't build out the whole multi-attribution model
- Hard to customize
- Little more visibility into offline programs