Great value
September 17, 2020

Great value

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with The Trade Desk

Marketing dollars are extremely limited and The Trade Desk allows us the visibility and metrics to spend them wisely. We believe we have a good ROI here. They have been a good programmatic resource for our many campaigns. We leverage their technology and breadth of reach to penetrate our target markets. The Trade Desk has been useful and adaptable to a variety of metrics we like to monitor for each campaign. It appears to do well in digital marketing among the top paid search engines. Although we don't yet have experience in using it in secondary markets, we look forward to expanding its usage to meet the growing needs of our diverse company. Usage began in just our USA division, but we expect to begin rolling it out to other divisions and countries soon.

Pros

  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns

Cons

  • Look and feel could be updated. Ease of navigation and dashboard could improve.
  • Improve clarity on fees and other costs
  • Fast ROI
  • Usage data easy to understand
  • Adaptable to changing business requirements
The Trade Desk provides the best overall value of all features in one. We didn't evaluate other competitors because The Trade Desk came highly recommended to us by our Board of Directors. Perhaps for other companies' evaluations, we would recommend having example campaigns and initiatives ready, so the demo can address any specific needs or challenges. Overall, we believe we made the right choice.

Do you think The Trade Desk delivers good value for the price?

Yes

Are you happy with The Trade Desk's feature set?

Yes

Did The Trade Desk live up to sales and marketing promises?

Yes

Did implementation of The Trade Desk go as expected?

Yes

Would you buy The Trade Desk again?

Yes

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

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