TrackMaven can get your social channels moving up and to the right!
April 20, 2015

TrackMaven can get your social channels moving up and to the right!

Derek Overbey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Latest

Overall Satisfaction with TrackMaven

It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.
  • Ease of use - Really easy to understand UI
  • Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
  • The customer service is top notch!
  • The on-boarding materials are a little lackluster. This could be tightened up.
  • Sharing graphs between company users is something that needs to happen.
  • We are seeing a significant increase in traffic from our social accounts to our blog and website. We have not seen an increase in conversions yet but have filled the pipeline.
  • Shoutlet,Meltwater Buzz
TrackMaven is head and shoulders above the other products I've used. Again, cleaner and more friendly UI. Plus the data seems to be more accurate.
I think you need to have a significant social presence for the data to provide value. What I mean is you need to be producing content and taking action to see improvement of what you are doing.