Most User-Friendly & Intuitive CDP I've worked with
Overall Satisfaction with Treasure Data
Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization.
Pros
- User Friendly UI
- Awesome Support Team
- Many "Plug & Play" Integrations Available
Cons
- Record count of automation in success/failure emails
- Time-based attributes (i.e. Today, Today +, Today -)
- Better Targeting
- More Efficient with Time dedicated to Marketing Efforts
- Email Campaign Automation
- Campaign Funnels
Comments
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