We Love Cision Communications Cloud!
March 29, 2017
We Love Cision Communications Cloud!
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
We use Cision Communications Cloud (TrendKite)* to track media hits and share of voice. Also, we create reports that also track readership, search engine optimization, etc. We give the reports to the assistant vice president and senior vice president to track our progress and evaluate our efforts. Currently, we use Cision for our department, but we are strongly encouraging university communications and other departments to drop Meltwater and purchase Cision Communications Cloud. In public relations, it sometimes gets tricky to track project success. But, Cision makes it easy to see if our efforts and strategic plans are panning out.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- We love the reports that show how we are doing against competing institutions in share of voice.
- Cision allows us to track how hot a research topic is from week-to-week or month-to-month.
- I love that I can create annual reports and compare our efforts from one year to the next.
- The aggregated readership numbers are way to large! There is no way we have a billion readers!
- The sentiment measurement is useless. It never gets it right.
- We sometimes get random hits in our searches. So, the searches have to be very concise.