Effective tool for defined audiences and broader reach into target accounts
April 26, 2022

Effective tool for defined audiences and broader reach into target accounts

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio ABM/ABX Platform

Triblio is used across our marketing organization for a number of audiences and purposes. We use it for demand generation, but also throughout the sales process and customer lifecycle for expansion and cross-sell business. We've found it to be fairly user friendly, in large part due to the excellent support we've received from our customer success manager.
  • Segmenting audiences through integrations (Salesforce)
  • User interface - both existing and the new version they're rolling out
  • Comprehensive look at account activity
  • Intent data provision
  • While the existing platform is fairly user friendly, it's had some glitches and bugs. Hoping the new updates will fix those.
  • Budgeting section can be a little confusing
  • Multiple names for campaigns/orchestrations is convoluted
  • Better insight into existing deal activity
  • Ability to expand our reach into target accounts
We get great support from our CSM and have seldom had to contact the support channel. A lot of our potential issues have been resolved proactively with good information from our CSM.
Our CSM overall has been excellent. Responsive over email and really committed to ensuring that we make our regular meetings valuable.

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The better defined your audience is, the more useful Triblio will be. You can cast a wide net with it, but we've found success with it as a tool to help us market to our fairly niche audience. We see good success rates in targeting, which is not always the case with these types of tools.

Foundry ABM Feature Ratings

Ad campaign creation
Display advertising