Tumblr makes it easy to blog in real time
Updated November 18, 2014

Tumblr makes it easy to blog in real time

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tumblr

At my ad agency, we use Tumblr as a vehicle for writing about media and technology in-the-moment. We encourage the younger members of our staff to create posts about anything they see fit-- innovative new technology (i.e. shoppable billboards), cool activations being executed by our clients, or truly any other advertising or media news that interests them. It's being used across our organization, and the hope is that Tumblr will help continue to build our credibility as an expert in our field.
  • Visually appealing: given that Tumblr is primarily a photo blog - although it has grown into so much more than that - there is an element of attractiveness and consistency to Tumblr. There are templates that you can use when creating your posts, like any user-friendly web tool, and I feel these are helpful in keeping that clean visual consistency.
  • Flexible: it may seem like a small thing, but Tumblr allows you to easily schedule or queue your blogs for future posting. You are able to schedule these posts in such an intuitive way (by typing, for example, "tomorrow, 9 AM" instead of "Thursday, 3/20, at 9:00 AM"), and ensure that your writing is being disseminated in exactly the way you choose.
  • At times, using Tumblr to post various media can feel a bit clumsy. There are some kinks that could be worked out in terms of how pictures are uploaded or copied over from another website, but I don't feel that this ever hinders my use of the tool.
  • Since Tumblr is a free tool to use, the impact it's had on our business objectives has only been positive. We do use Tumblr as a way to hopefully build credibility for our company (within the ad world), in addition to building agency/brand love among future potential employees.
Because of its ease of use - both on desktop and mobile - and the perks of being able to schedule a post for future release, Tumblr is a tool that we plan to continue using in the long term. Despite feeling like a primairly one-sided tool, it can also start conversations online, which is something for which we are always striving.
I think Tumblr is the perfect fit for a company or agency that deals in the visual arts or sciences. For advertising, in particular, Tumblr can be useful in helping an agency stake a claim and showcase the work they've done for their client-- which is not always demonstrated in other ways. Tumblr is also incredibly easy to use on-the-go, and is perfect for use in a fast-paced industry.