Are you using Twitter Ads correctly?
October 30, 2015
Are you using Twitter Ads correctly?
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
Twitter Ads is being used to amplify content that is performing well. We want to gain knowledge on who our target audience is by serving them content that is engaging to them. By using the metrics, we can see what content resonates with our target audience, which in turn drives the content strategy and lets us know what content is most engaging. Twitter Ads can also help us gain the type of followers we want. If we know what our audience is based off of the engagement we received on a tweet, we can use those parameters to target new followers.
- Analytics information behind promoted tweets is very detailed and gives great demographic information.
- Promoted accounts gives us the flexibility to [go] after our target audience, eliminating individuals who may not want to follow our handle.
- The product offering is growing and helping us with video messaging and they type of messaging resonates with the follower.
- I really would like an auto best practices document.
- Benchmarks are very important to show success to our clients.
- Influencer information.
- Positive because of the eyeballs we get on our content.
- Followers have that one on one contact with brand.
- Two Way engagement on content.
Better metrics and easier to use in my opinion. Twitter is easier to optimize. Facebook is more complex and harder to gain insights. Twitter representatives are really hands on and help with optimizations and pricing. Twitter Ads are developing more ad products which are useful in determining content strategy. Twitter is very helpful.